Helping Reolla fill their pipeline for a new product launch
Reolla was launching a feature-packed business phone system into one of the most crowded markets in tech, with no website and buyers ranging from small offices to hospitals. In about 90 days, I built a 50-page sales-driven website that shows every buyer what Reolla does for them. It helped fill their pipeline at launch and add five figures in new recurring revenue in the first four months.
Book Your Free Strategy Call- Client
- Reolla
- Owner
- Chris Sloan, CEO
- Industry
- Business phone systems (VoIP)
- Timeframe
- About 90 days
- What I built
- Go-to-market website, about 50 pages
The Problem:
Reolla had a feature-rich product, with no website to explain it
Their phone system could do almost anything a business needs: call routing, call center tools, mobile apps, integrations, and features built for healthcare. That range was its biggest strength and its biggest sales problem.
A small business owner, a call center manager, and a hospital administrator all need different things from a phone system. Every sales conversation turned into a tour of features, most of which didn’t apply to the person listening.
And Reolla was entering a crowded, competitive market with no website. Buyers who wanted to check them out had nowhere to look, and nothing to share with the people who would sign off.
“Before the website, every sales call turned into a feature tour. Now prospects show up already knowing what Reolla does for a business like theirs.”
A launch that made this new product feel established
New products usually spend their first year proving they’re real. Reolla launched with a website that answered buyers’ questions from day one, so reps could focus on fit instead of feature tours.
“George didn’t just build a website. He helped us figure out how to take Reolla to market.”
What I built for the launch
In about 90 days, Reolla went from no website to a complete sales tool, ready on launch day.
A path for every buyer
I mapped Reolla’s buyers (small businesses, call centers, and healthcare) so each one lands on the homepage and goes straight to what matters to them.
Dozens of feature pages
Every major feature got its own clear page, linked to the buyer types who care about it most. That’s roughly 50 pages in all.
The founders’ knowledge, written down
I turned recordings of Reolla’s founders explaining their product into help desk articles and videos that buyers and customers actually use.
Sales assets for every conversation
Reps can send a link that answers a prospect’s exact question, instead of trying to cover everything on one call.
A launch-day go-to-market plan
The website was built to support both inbound demo requests and outbound sales from day one.
What changed after launch
Ready on day one
Every buyer, from a small office to a hospital, had answers waiting the moment Reolla launched.
A full pipeline
Inbound demo requests from the website, plus outbound reps using pages to move deals forward.
Bigger deals
Buyers could see everything Reolla does for their whole organization, not just the slice that fit in a demo.
“We added five figures in recurring revenue in the first four months. George’s work was instrumental to our growth.”
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Pick a time and answer a few quick questions about your business. Calls run about 30 minutes, and I always keep extra time open in case your situation needs it. You’ll see my whole playbook applied to your business, and you’ll leave with a plan whether we work together or not.
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