Helping Heritage win deals after years of website silence
Heritage Communications installs the phone systems, networks, and security cameras that businesses across Lancaster run on, but for over a decade their website barely brought in a lead. In 90 days, I rebuilt it around what they do and who they do it for. Now it brings in revenue, and prospects come back to proposal meetings ready to move forward.
Book Your Free Strategy Call- Client
- Heritage Communications
- Owner
- Justin Brian, President
- Industry
- IT infrastructure, Lancaster, PA
- Timeframe
- 90 days
- What I built
- Website redesign with core service pages
The Problem:
Trusted across Lancaster, but their website never closed a deal
After 15 years of wiring up offices, schools, restaurants, and hospitals across Lancaster, Heritage had the kind of reputation most firms work decades for. Online, none of it showed up.
Their homepage led with a pitch for their referral program. Below it, six stock-photo tiles named their services but never explained them, never said who Heritage works with, and never gave a reason to trust them.
So when Heritage invested in physical advertising, the people who looked them up found a website that gave them no reason to call. In over a decade, it brought in only a handful of leads and never closed a deal.
“We invested a lot into physical advertisement but never saw a return. George helped us fix our funnel to bring customers in.”
A website Heritage is proud to share
For the first time, Heritage’s website brings in business. Prospects who look them up find a firm that clearly knows what it does, and has done it for businesses like theirs for 15 years.
“I’m proud to send people to our website now. I honestly couldn’t say that before.”
What I built in 90 days
I kept it simple: a few key pages that say who Heritage is, what they do, and why Lancaster businesses trust them. It took 90 days from start to launch.
A homepage that leads with the work
Visitors now see what Heritage does, and that they’ve done it in Lancaster for 15 years, the moment the page loads.
A clear page for each core service
Phone systems, IT and networking, building security, fire alarms, nurse call, and cabling, each explained simply in terms of what it does for a business.
Proof that builds trust
15 years in Lancaster, 250+ businesses served, real client testimonials, and the team’s certifications, all front and center.
A clear picture of what happens next
A simple four-step process shows prospects how installation works, from the on-site consultation to launch day.
An easy way to get in touch
Clear calls to action on every page give anyone who’s ready an obvious next step.
What changed after launch
New revenue
After more than a decade of silence, the website now brings in paying customers.
Ready buyers
Buyers find the site after a sales conversation, learn more, and come back to the proposal meeting ready to move forward.
Easier closes
The sales team’s conversations now have a website behind them that says the same thing.
“Prospects come back to the proposal meeting already sold. They’ve read about our work, and they show up with better questions.”
Book a call to close more deals on autopilot
Pick a time and answer a few quick questions about your business. Calls run about 30 minutes, and I always keep extra time open in case your situation needs it. You’ll see my whole playbook applied to your business, and you’ll leave with a plan whether we work together or not.
Book Your Free Strategy Call TodayBefore our call
A few quick questions